30 Day Listing Challenge Workshop

ROI for Agent Pop-Bys – Is it Worth It?

“25% of the people who get your bag will call you—even if you never spoke to them. That’s how different this is.” — Robert Climer

Pick your target: Past clients, niche communities, or a farm list from your title company.
Week 1: Drop off 25 basic CMAs in clear door hanger bags. Leave your card, a flyer, and a brief value prop.
Week 2: Return with an upgraded CMA + printed Seller’s Guide + Marketing Plan.
Week 3: Bring the “3rd touch” gift bag. Include a small seasonal gift + your full listing toolkit (CMA, book, seller guide, QR codes, etc).
Record a video recap: Short 1–2 min video explaining the CMA. Text it to homeowners who didn’t answer.
Follow up: Call or DM 1 week later to check in and ask if they know anyone considering selling.
Optional: Retarget this audience with Facebook ads using a Custom and Special Ad Audience.

???? Pro Tip: Continue to do pop-bys every quarter with a different seasonal theme.

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