Documents for the Alan Hazard Story
00:00 – Introduction and logistics
01:13 – Why we’re updating the program for today’s buyer’s market
01:44 – Robert’s vision and why the platform was built
14:44 – Listing strategy: Highest and Best vs. Transparent Offers
17:31 – Why transparency solves NAR-style trust issues
18:00 – What it means to be 1 in 100 agents certified on EZ
21:19 – Joy on objection-proof listing strategy
24:00 – Solutions for every seller, regardless of situation
27:10 – Greg on ugly houses, investor leads, and off-market wins
29:44 – Adam on monetizing non-converted leads (REI agents take note)
33:47 – Katt on community success and agent support (don’t go it alone!)
37:18 – Why the training matters: From 5% to 80% close rate
40:00 – Agent success stories video (great for sellers too)
46:00 – Mindset: You’ve got the tool, now bring the energy
51:06 – Set expectations: Your first event won’t be perfect—just profitable
53:43 – Pricing strategy matters more than ever
55:00 – Don’t list high and chase the price down—list right and let it rise
The Listing Story – Alan Hazard Transaction Deep Dive
58:23 – How to use stories and story selling (Robert’s Starbucks listing pitch)
1:05:00 – What Alan really wanted from an agent
1:17:56 – The Buyer’s Premium Explained
1:21:58 – Navigating Offers and Negotiations
1:29:46 – Finalizing the Sale
1:38:58 – The Purchase Sale Agreement + Buyer Premium
1:41:07 – Never say “FREE” or “AUCTION”
1:43:31 – Enterprise Program and Residual Income
Practical Training
1:48:18 – Using Tactical Empathy to Address Market Challenges and Solutions
1:54:21 – Strategies for a Buyer’s Market
2:04:25 – Pricing Strategies for Open Houses
2:09:18 – Case Studies: Condo and Single Family Home
2:27:10 – Seller Requirements and Goals
2:28:03 – Open House Success Story
2:31:45 – Pricing Strategy and Market Conditions
2:35:45 – Negotiation Tactics
2:41:13 – Open House Setup and Execution
2:43:28 – Buyer’s Premium Explained
2:50:05 – Buyer Addendum and Compliance